Deputy Marketing of INCC emphasized on the necessity to use new methods of marketing to preserve Persian handmade carpet target markets.
During a meeting with the head of West Azerbaijan Commercial Organization, Seyyed Abbas Mousavi considered advertising as a way to introduce handmade carpet.
He said West Azerbaijan is pioneer in holding handmade carpet sale festivals and continued:" With two national brands of Takab and Khoy Tiny Fish, this province is one of typical provinces in the field of handmade carpet.
"Introducing the advantages of using handmade carpet, promoting domestic market and transferring the value of using it to new generation have been the objectives of festivals and exhibitions that can be beneficial to handmade carpet development."
"Handmade carpet sale festival is aimed at providing consumers with an ensured atmosphere to decide and change consumption model."